Ecumenical Advocacy Alliance

Lyn's Comment: A very prominent advocacy voice in faith communities is the Ecumenical Advocacy Alliance, based in Geneva, Switzerland.  CABSA has been working with the Alliance in various ways and are official members of the Alliance.

I found the following useful in my understanding of the different forms of advocacy:
From "Final Report Evaluation of the Ecumenical Advocacy Alliance 2005 – 2008; Tübingen / Kampala, October 2008 by Bernward Causemann, Ashanut Okille",

".....the terminology of advocacy differs widely. For the purposes of this evaluation, we make the following distinction: Advocacy encompasses three different forms: Lobbying, Campaigning and Awareness raising/development education.
• Lobbying entails working with decision makers, trying to influence them not only through pressure but more by offering expertise and showing solutions for issues that are of concern to decision-makers. Lobbying is usually not directed at the public, it is usually longterm and often is highly flexible, taking in high complexity. People who lobby have to build a reputation for competence in a certain sector, and within that need to address varying issues and sometimes shift quickly to aspects within their competence that shows opportunities for influence in the desired direction. Others call similar concepts “constructive policy engagement” or “insider-track advocacy”.
• Campaigns happen in public and involve mobilising in various ways, and trying to convince or pressure decision makers to take certain decisions. Campaigns usually have very focused, easy to convey messages, clear targets and are time-bound. Experience shows that successful campaigns, after attaining their targets and the high attention is over, are often transformed into institutions or remain existent as networks and usually use the status and expertise acquired to concentrate on lobbying.
• Awareness raising/development education is directed more at the public than at decision- makers. It generally tries to make people aware of issues of injustice or issues that need attention. It is not targeted to achieve concrete change but builds a foundation on which targeted advocacy (both campaigning and lobbying) can build.
If the churches want to influence decision makers, they will need to apply all the forms of advocacy i.e. lobbying, campaigning and awareness raising. Depending on the issue, the concrete decision at stake and the timeframe (among other factors), sometimes lobbying will have more potential. In other cases, especially where there is much resistance to change, campaigns will be more effective. Effective lobbying will usually require the option of the people lobbying to draw upon the support of their constituencies which can be through campaigns, or through visible support from leaders of the constituencies."
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