The Internet Advocacy Book

The online version of The Internet Advocacy Book is a free resource for non-profits and socially-progressive political organizations who use the internet to advocate for their cause.While "techies" may benefit from The Internet Advocacy Book, the intended audience is non-profit executives, cause marketing consultants, and political campaign professionals.Rather than a "how to" format, The Internet Advocacy Book is written as a "how better to" guide, with laser focus on the best uses of your internet-advocacy time. Here, you'll find candid advice and insightful recommendations, without the bias or self-interest of rah-rah sales reps. This approach is evident throughout the book. For each topic, you'll notice that the coverage of advantages and disadvantages includes at least as many cons as pros. Self-assessment scorecards will help you identify areas of current strength as well as weakness. And our recommendations are concise and specific; so you may find that you can accomplish many of your internet marketing goals with in-house staff and volunteers.